Want to build a successful startup? Model your business around what churches do.
The most successful startup in Nigeria are the churches and don’t get me wrong, I do not mean this to spite them rather I believe we can learn from them. Here are some things I’ve noticed:
-The value they give off is hope. what hope is your brand giving off?- to serve a country where the majority of its population lives below the poverty line your brands’ message should preach hope.
-Their marketing strategy is very indirect and quite manipulative. People hate direct marketing, it shows your brand doesn’t care about them and you only care about your sales
-They have different revenue streams: offering, tithes, thanksgivings. Businesses will need to learn how to maximize different revenue sources
-Their incentive is eternal life in a magical heaven, what is your startup’s incentive? How will you make customers believe they are benefiting more from you than you are of them?
These are the little patterns I have noticed. What are your thoughts, comments, and ideas on this theory?
Also, if you’d like to learn more from successful business leaders click the Next Article: Aliko Dangote’s Top 10 Rules For Success